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See More With the NiteRider Lumina OLED 800
NiteRider continues to move forward with their top selling bike light, the Lumina. This year they have upped the lumen output to 800 and have added a multi functional digital display. The Lumina OLED...
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Protect your Skin with Warm Skin
As the weather continues to get colder, it is inevitable that our skin will get dry and chapped. And if you are the type to spend your days outside in the winter, then the problem seems to be worst....
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Cobrafist – the winter riding solution
Now that winter has finally gotten to the Midwest it’s time to hit the snow-covered trails and have some fun! As anyone who’s ridden when the mercury is low can attest to – frozen hands are seemingly...
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Scott Team Issue Ski Poles
Scott has come out with one of the best all-around downhill ski poles, the Team Issue Ski Pole. This pole is tough on the hills but easy on the wallet. The Team Issue Ski Pole is packed with great...
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45NRTH Dillingers
Looking to keep riding as the mercury plummets? Subzero temperatures and icy conditions are no match for the serious traction and control of 45NRTH’s studded fat bike tire: the Dillinger. Up close and...
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Union Contact Pro Bindings
Ride your board the way it is meant to be ridden, no matter what the terrain with the Union Contact Pro Snowboard Bindings. Coming in at only 720g, the Contact Pro is one of the lightest bindings out...
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Shred the slopes with Burton’s Custom Flying V
Looking for the best all-around snowboard for the Midwest? Point your eyeballs in the direction of the Burton Custom Flying V and be prepared to rock out harder than ZZ Topp the next time you shred....
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2016 SIA Snow Show Overview
SnowSports Industries America (SIA) had their annual Snow Show last week in Denver, CO. The Snow Show is open to dealers of snow sports equipment. This year ERIK’S sent a couple of our snow sports...
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Burton Winter Jackets
Looking for the perfect winter jacket? The one that provides warmth and technical features while still looking stylish? Snowboarding behemoth Burton may have just what you’re looking for and during...
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Adventure is Out There!
If you’re looking for a bike that takes the best parts of road biking and combines them with the best parts of mountain biking, let me introduce you to the Specialized AWOL. Slotting into a style...
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Spring Cleaning for your bike
Even if you didn’t ride your bike all winter and it hung in the garage or basement, it could stand to be cleaned off before your first ride of the season. This also gives you a chance to check the bike...
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What the Heck is an E-bike?
E-bike, electric bike, pedal assist or power-on-demand, all terms that you may have heard here and there in the biking world. Well what the heck are these bikes and why would you want one? Why not just...
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Guide to Picking the Right Car Rack
Looking for a car rack to carry your bikes? Not sure which one is the right one for? No problem! We are here to help find the right car rack for you, your car and your bikes. When picking a car rack...
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Central Wisconsin Trails
Looking for a new trail to try this year? Maybe you’re interested in exploring bikepacking or eager to stick with your New Year’s Resolution fitness goals. With the nicer weather and longer daylight...
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Above the Curve – The ElliptiGO Arc
The ElliptiGO company was started by a desire to solve a problem. That problem being that there was no option for a low impact, running-like experience outdoors. For those that enjoy the workout of...
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Burley Continues to Innovate
Bikes are great. There’s no question that if you’re looking to reduce your carbon footprint, avoid a car payment or never have to worry about a parking spot, then a bike a smart choice. But, bikes...
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Get your Kid the Right Bike
The warm weather is starting to stay and it is time to get the winter things put away and starting pulling out your summer toys. As you pull down the bikes you may find that your child has grown out of...
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Reflective Bike Apparel is a bright idea
Even though the days are longer now, it’s not uncommon to find yourself biking home after dark. Cyclist safety is an important consideration for anyone looking to spend time on a road bike but not all...
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Casual Cycling Shoes
Sometimes when people think of bike clothing, they think of Lycra shorts, aerodynamic helmets, and funny shoes. But biking isn’t always Lycra and aero. Sometimes you just want to hop on your bike and...
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Madison Mountain Biking: Quarry Ridge
Madison is a gateway to many amazing bike trails in Central Wisconsin, but if knobby tires are more your style, don’t fear – there’s great single track located in Madison as well! Quarry Ridge...
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